http://ow.ly/7wAYv
An article by Gyi Tsakalkis that is posted on the lawyerist.com website.
This article discusses Twitter use (and social media use) by law firms, and provides certain advice regarding what to avoid, and what factors should be addressed by law firms.
The article discusses several points, and provides a discussion regarding each of the following items:
Lesson 1: Your Law License
Lesson 2: Your Professional Reputation
Lesson 3: Outsourcing
Lesson 4: A Couple Tips on What TO Do
- tweet with people that you know offline
- Follow people that share common interests
- Do more @replying than announcing
- Schedule some time
The article also provides links to other useful materials on this topic, including a slide deck of a powerpoint presentation aimed at educating lawyers how to properly use social media.
The author states, "...web-based communication tools and online publishing platforms are generally foreign to a whole bunch of lawyers both young and old. And there are people (and even some lawyers) who have a pretty good grasp on how to use these tools to both ethically and effectively have conversations, meet new people, and share information online. And yes, using these tools can add value to your practice. But they’re certainly not worth jeopardizing your standing with your State Bar and your credibility in the legal profession, with your clients, and with the public."
Cited as an example of how to "Not use Twitter".
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