http://ow.ly/7BxyP
An article by Adrian Dayton published by the National Law Journal, and appearing on law.com on the LTN webpage.
This article provides insight from an interview Mr. Dayton conducted of James Durham, a lawyer and chief marketing officer of McGuireWoods.
The article describes Mr. Durham's input as to how to help young attorneys focus on becoming thought leaders. He advises them to write three columns on a page, the first is to list active clients and work, the 2nd is to list work that can be done for those clients, and the third column is to list interests that the attorney enjoys. The article states, "Durham used these three columns to help even the young lawyers understand that they are already developing thought leadership--and that asking the right questions can help them focus their efforts."
The article further states that social media has made it easier for attorneys to get their names out there.
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