Altimeter Report: Advanced Companies Still Struggle With Social Media

http://ow.ly/6l3n7

This is an article by Jason Falls on the social media explorer website.

This article discusses the recent Altimeter Group report that provides information regarding enterprise corporations are using social media.

Some interesting statistics are provided in the article, the author referenced these statistics as some of the interesting insights provided by the Altimeter Group's report:

• The research crossed industries and disciplines, so it’s not just a technology company report. Brands interviewed included clothiers, manufacturing, consumer product goods, automotive, entertainment, food industry and science, among others.


• 100% (18 of 18) of the companies identified as “advanced” allow rank-and-file employees to use social media professionally.


• 17% of the companies surveyed still do not have a social media policy for internal needs.


• 56% of all companies, including four of the “advance” still do not have a defined workflow and response process defined, exposing them to a higher degree of social media crises problems.


• Only 35% of all companies interviewed have ongoing education and training programs for employees. Of the “advanced” companies, 13 of the 18 do.


• 16 of the 18 “advanced” companies have a center of excellence internally that shares best practices, education and training and centralizes social media activity in the company.


• Marketing and PR are the primary deployment groups in the organization for social media efforts … by far.


• Even advanced companies still lack key measurement processes. The ROI is still a big problem for companies to tackle.


• The fractured landcape of social media tools, softwares and vendors, just makes it more difficult for companies to figure out. There’s no Swiss Army Knife here yet.

Is your company still struggling with these issues? If you are in the 17% that still don't have a social media policy, the article written by Joseph Bartolo of this blog is a good resource if you are trying to create such a policy.  Here is a link to that article:  http://ow.ly/6k2Fy