Thursday, April 5, 2012

Zoom to Predictive Coding



http://ow.ly/a65Kn

An article by Charles Skamser posted on the eDiscovery Paradigm Shift blog.

This article discusses predictive coding technology, and the author examines some of the technology assisted attorney review services provided by Equivio. The author states, "Predictive coding has captured the imagination of the eDiscovery market. As a result, my daily conversations with members of the legal departments of the global 2000 and the eDiscovery professionals within the major law firms now routinely include questions about how predictive coding works, what predictive coding technologies are available and which predictive coding vendors I recommend."

The article further mentions, "In early 2009, Equivio made the gutsy decision to enter the unknown and highly under appreciated predictive coding wilderness with Relevance, its standalone predictive coding platform. Along with a handful of other predictive coding pioneers such as Recommind, Orcatec and Xerox, Equivio set out to convince the legal community that this new software with its complex mathematical algorithms and confusing statistical models could do a better (i.e. more statistically significant) job of identifying relevant documents than human reviewers. And, although I haven’t asked Equivio about the early financial returns on this bet, I would suspect that the initial missionary marketing efforts were tough and didn’t produce a financial return on their investment. However, Equivio didn’t give up. And, with the recent landmark court decision by Southern District of New York Magistrate Judge Andrew Peck on the Da Silva Moore case opening the flood gates for the legal tolerance for computer assisted review (aka predictive coding), they are now well positioned as one of the few legacy players in the predictive coding market."

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