What’s the Difference Between Automated Review and Predictive Coding?

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An article by Sandy Serkes posted on the Valora Technologies Blog.

This article discusses the terms "predictive coding" and "automated review", and provides definitions that show differences between the terms.  The author provides definitions for 3 types of "automated review", only one of which is the equivalent or "predictive coding."

The article states, "Predictive coding, in which a topic-expert manually codes a "seed set" of documents (and the software follows suit) is a type of automated review. There are 2 other types.
A second approach to automated review is called Rules-Based Coding, in which a set of rules is created to direct how documents should be coded, very similar to a Coding Manual or a Review Memo that might be prepared for a group of on- or off-shore contract attorneys. The preparation of the Ruleset is typically done by some combination of topic experts, attorneys and technologists. The rules are run on the document population and it is evaluated, tweaked and run again until all parties are satisfied.

The third approach to automated review is called Present & Direct, in which software takes a first, unprompted assessment of the documents and puts forth a graphical representation (pretty charts and diagrams) of what the data contains. This is sometimes called Early Case Assessment or Data Visualization."