The Data Privacy Debate in Social Media Market Research: A Legal Perspective

 http://ow.ly/72NWq

An article by Monique Altheim posted on ediscoverymap.com.

This article discusses a recent debate hosted by greenbookblog.org regarding the use of social media, that involved three major industry associations, CASRO, MRS and ESOMAR. The debate was spurred on by the recent issuing of new guidelines by ESOMAR, draft guidelines by CASRO and a discussion paper from MRS. Links to the materials referenced by Ms. Altheim are provided in her article.

The article states, "The industry organizations cite the need to maintain the public’s trust, as well as the hope to prevent impending legislation from applying to market research as the main reasons for encouraging self regulation. The market researchers on the other hand claim that with the advent of big data, social media sites and new technologies, the market research profession has changed."