Wednesday, October 19, 2011

Mobile Marketing Association Releases Mobile Privacy Policy Framework



http://ow.ly/72fkc

An article by Dan Kahn on the insideprivacy.com website.

This article discusses a recent release of recommended privacy policy frameworks for mobile apps, the framework was issued by the MMA (Mobile Marketing Association).

The article points out, "Disclosures recommended by the model fall into the following categories:
  • Information collected and its use
  • Collection of precise real time location information
  • Disclosure to third parties
  • Automatic data collection and advertising
  • Opt-out rights (including, at minimum, un-installation)
  • Data retention policy
  • Policy with respect to children
  • Security
  • Changes to the policy
  • Consent
  • Contact information"
There are no recommendations made as to how to display the privacy information on small screens of mobile devices.


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