Thursday, May 24, 2012

Inside and Outside Counsel Need to Implement Stronger Social Media Policies



http://ow.ly/b7AZR

An article by Kevin L. Nichols posted on the eDiscovery Journal that examines social media use within corporate environments, and provides tips on how to effectively regulate such use.

The article states, "Recently, a CFO from Francesca’s Holdings Corp, a Houston based company, was fired for wrongfully disclosing sensitive non-public information via social media. In general, it is difficult and nearly impossible to prohibit employees to have LinkedIn, Facebook, and Twitter accounts for personal use, let alone monitor them effectively. However, this incident involved an executive/board member of a publicly traded company, which raises further concerns about who and what employees may “share” with the public via Social Media. Companies, their in-house counsel, and their outside counsel need to develop complex strategies to minimize the exposure and liability that may exist due to their own negligence of protecting private sensitive information."

In addition, the article provides the following tips, and offers narrative around each of these points:
  1. Develop a Social Media Conduct Policy and Require All Employees to Execute It
  2. Create a Mandatory Training Program that Addresses Social Media
  3. Monitor Social Media Activity
  4. Use Search Engines to Independently Monitor Your Company/Client’s Brand
P.S.  The link provided below provides actual social media policies that have been implemented by over 200 corporate entities, giving anyone examples to use if they are in the process of addressing this issue within their own company.

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