Blogs Outrank Social Networks for Consumer Influence

Article by Patricia Redsicker

The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence.

Here are some interesting findings from the report: 

1. Blogs influence consumers purchasing decisions.Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.

2. Over half of consumers surveyed agreed that smaller communities have greater influence on a topic than larger ones.

3. Brands rely more on Facebook to influence.

4. We’ve seen that trust is the currency of influence and that consumers are looking for “trusted digital friends” to give them advice on what to buy and where to go.

5. When it comes to gauging the success of their campaigns, brands and influencers think differently. 

For more info: http://www.socialmediaexaminer.com/blogs-outrank-social-networks-for-consumer-influence-new-research/